Cranford is crazy for Playa Bowls and our newest Playa Bowl spot just opened at 102B North Union Avenue! The smell of the salty air, the waves crashing, the sound of seagulls, the wind in your hair…anyone who has been to this blissful place knows that you are immediately transported back to the shore! Not only is Playa Bowls known for their fabulous acai bowls and smoothies, but it’s how they have recreated the feel at the beach that keeps everyone coming back for more!
Playa Bowls was founded in 2014 after owners Robert Guiliani and Abby Taylor discovered that the people of the Jersey Shore had yet to savor the nutritious and delicious acai bowls like they had discovered on their many surf trips to the West Coast. They went to work to create their own version of a healthy acai bowl at small stand at the corner of 8th Ave and Ocean Ave in Belmar, New Jersey. Of course, they were an immediate sensation and soon after they opened their first store right behind the original stand!
Playa Bowls is now known throughout New Jersey and they have expanded into Rutgers Campus and up into North Jersey! Abby is so excited that they have been so welcomed throughout the state as more cities are going “bowls deep”! Abby described for me how much conscious selection goes into each and every ingredient in their bowls, smoothies, and other menu items. She said, “We have the best quality around – we don’t blend our acai with anything else to add sugar!” Abby also contributes the success to the “vibe” inside each and every Playa Bowls. She said that it’s truly a “culture” – people want to order and then actually hang out because of the “chill atmosphere”.
Playa Bowls is now a franchise and the Cranford restaurant is owned by Alan Valenti and nephew Stephen Valenti of Morristown’s Olive Lucy’s Kitchen Table. They are excited to bring Playa Bowls to Cranford! Alan initially fell in love with this acai shop as a customer. He wanted to pursue the franchise and his wife, Allison (originally from Cranford), drew him into this close-knit community. Alan and Stephen see Cranford as an “up and coming town” and love the momentum of the small businesses in downtown. (Hat tip to our fabulous Downtown Management Corp!!) From families to young professionals – it’s truly the best town to introduce a hot new spot!
From our conversation, it was evident that Alan is excited about this venture. He mentioned that their acai bowls only have 10 grams of sugar and the highest quality of acai that no one else is providing. It’s such a thick acai bowl and “once you have your first bite you can taste the difference!” Playa Bowls appeals to those who are health conscious. You can add the best ingredients such as fruit, coconut, Nutella, pitaya, and chia! They will abe providing Fall Bowls all season long! Customers can add autumn flavors to their smoothies and bowls such as pumpkin granola, pumpkin butter, cinnamon, and caramel apple!
Alan feels that Playa Bowls is a big family and loves that Abby and Robert are 100% “hands on” with every store that they open. Abby does all the artwork for each and every Playa Bowls. Alan commented that her pieces are “beautiful and personalized for each store” – you will never see the same thing twice! Each creation of Abby’s is unique for a particular town and their energy! Even the flooring and lighting at the Cranford shop will be different and customized for Cranford!
Alan, Stephen, Rob, and Abby look forward to being a “part of the fabric of the community” of Cranford. I know that the area will be flocking to their gorgeous, beachy shop! Make sure you keep updated with their stunning Instagram feed and posts at playabowlscranford ! We are all ready to “go bowls deep”!