Two Westfield mothers and professional makeup artists, Kiera Karlin and her business partner Nikki Tardibuono, celebrated their grand opening of Blende on May 2. Keira has made quite a name for herself in the celebrity makeup world. For over 25 years she has been using custom blending with some of the hottest celebs on set for popular TV shows and movies. Nikki is equally known in the industry and is a licensed esthetician certified in cutting edge techniques that bring a unique draw to the business.
What’s funny is that Keira and Nikki met as mothers in the Westfield school system when their children were little. For the longest time, they didn’t even know the other was a makeup artist! Once they established that connection they set out to open a custom blende makeup studio because they craved a home base.
Kiera said, “It was just sort of a natural progression…I wanted to bring it home. I wanted to make it available for everybody – not just celebrities. We started talking and both wanted to have it in Westfield- we just love this town. This location just fell in our laps! We have the exact same tastes, the exact same aesthetics, we put out the same image – it just works!”
Why will you crave their products? The highest quality of ingredients goes into all of their products. Everything is paraban-free and vegetable and mineral based. Whatever you desire is custom-made to your liking from foundation, concealers, primers, highlighters, eyeliners, lipsticks, and glosses.
“Everything can be tweaked and tuned to take care of any issue that anyone has – specific to them – no more hit-or-miss makeup purchases!” Kiera said. Whether you have under-eye circles, acne, fine lines–your makeup can be made with ingredients that help to correct these common issues. They take into consideration your entire profile when designing your custom makeup – eye color, skin type, hair color, coverage needs, everything! Did I mention the studio is equipped with the SAME makeup lighting found in the Hollywood trailers? If you look amazing in the store, you look amazing everywhere!
Blende beauty care starts with the teenage years. While the rage right now may be heavy makeup, these women stress that “less is more” for teen beauty. The key is to “enhance” their natural beauty and learn how to conceal issues they may have with “as little makeup as possible.” Under eye circles and acne can be treated with tea tree oil or other natural compounds mixed into the makeup. Keira stated, “Teach them early that they are beautiful the way they are!”
As for us “women in our prime” who may be seeing a few wrinkles and lines creeping in and may wonder where to start, Nikki says, “Everyone should start with skin care. Start with a canvas that is right and that will help your makeup look better!” Blende carries an amazing Swiss skin care line called Luzern Skin Care and they will guide you to the best product for your current skin care situation. These ladies can teach new moms how to “get out of the house in 10 minutes with a face that looks fresh” and provide “over 60+ women with skin care products and makeup that can take years off!”
In addition to the custom blende makeup services, Nikki has a multitude of unique services. She offers “microblading,” which is a new form of tattoo artistry where eyebrows are created with a handheld tool that produces fine hair strokes that appear as actual hairs. This is “great for fill-ins and women who need whole brow reconstruction”, stated Nikki. There’s also a new method to “eyelash line enhancement” that produces thicker lashes. The pigment is deposited directly in between the lashes and not drawn on as an eyeliner. Nikki commented that this gives the “look of fuller and darker eyelashes” and is perfect for women with lighter skin and hair color.
What excited me is a new procedure called “Dermaplaning.” With a blade held at a 45-degree angle, Nikki removes the outermost layer of dead skin cells and fine hairs, and the end result is a “beautiful canvas for makeup.” She recommends this procedure for anyone experiencing acne, blackheads, fine lines, and wrinkles. This procedure may be desired more than those at the dermatologist because it’s all done by hand–no machines, more precision, and no downtime!
Finally, their parties sound so fun – I want to book one for this weekend!
SIP AND BLENDE PARTY: take over their store, BYO cocktails, play your fav songs and choose a custom blende product to be designed for each of your BFFs!
MAKEUP LESSONS PARTY: using a mirror and a set of their vegan brushes their makeup artist does half of your face and then you try to match the other half using the techniques you were taught during this amazing group lesson. Perfect for Sweet 16, birthday parties, and Ladies Night!
GLAM AND GO PARTY: the store is closed for you and your closest friends while you sip cocktails, listen to music, and snack on apps. Everyone gets a personal makeup artist creating their custom look before you all hit the town! Perfect for girls’ night out and bridal parties!
I know what you may be thinking right now…gleaming storefront, custom makeup, cutting-edge services…all of this has to cost a fortune, right? You’d be surprised that the answer is shockingly the opposite. How many times have you shopped at a major beauty supply store and just DUMPED products into your basket knowing that half of it probably wouldn’t work? Usually half wasn’t the correct color and it couldn’t be returned. Tons of dollars just wasted! Ladies, think of Blende as an investment that won’t break the bank. Their foundation is $50, lipstick $32, and mineral eye shadow $24. Very comparable to the other major makeup lines and it’s all made for YOU! Visit their studio at 106 Elm Street or go online to BlendeBeauty.com to schedule online.
These women have created the answer to a makeup issue we have all been facing since our teenage years! I’m very excited to walk back through those doors, where it’s like a grown-up candy store – I’m not sure where to start!