What is it about personalized items? Kids and adults alike just love having their names and initials emblazoned on clothing, toys, jewelry, home accents, stationery . . . heck, I even own monogrammed soaps! So naturally I became a bit obsessed when I came across a business called Just Name It.

Just Name It in Westfield, NJ

I stalked the Just Name It Facebook page for a while and was delighted to discover that local Westfield mom Shawn Cohen Goldstein is the sole genius behind the biz. Shawn holds a doctorate and was an art teacher for eight years. After her first son was born, she wanted to find a way to work creatively from home part time, and she was able to do just that by launching a personalization business.

What CAN’T Shawn personalize?!

You would not believe the list of products that Shawn personalizes with her cheerful bubble letters and whimsical illustrations: party favors, toy pianos, art sets, placemats, clipboards, wooden tables and stools–it’s just too many to list! Recently added to her repertoire are trendy socks, manicure sets, headbands, acrylic name jewelry, and 14 karat gold earrings. She even monograms American Apparel sweatshirts and other apparel. Everything Shawn personalizes comes professionally wrapped in cellophane and ribbon–don’t you just love not having to wrap a gift?

According to Shawn, Just Name It’s biggest sellers of late have been the customized kiddie beach chairs (could you die over their cuteness?), and the personalized doll strollers that each come with a personalized doll. I mean, any one of these gifts is a surefire way to win the Favorite Aunt award at your niece’s or nephew’s next birthday.

Perfect for locals or easy shipments

Just Name It offers pickup to locals or can ship Fed Ex anywhere. In fact, a lot of Shawn’s clients hail from Chicago and California, even though the vast majority of her advertising has been good old word-of-mouth. The strangest encounter Shawn has had with a customer was when a woman from Manhattan requested 30 party favors to be personalized in just ONE DAY–the lady sent a car service to Westfield to pick up the favors!

I can vouch for the quality of Just Name It products–I just bought two sets of beach buckets with my nephews’ names on them, each bucket filled with toys that were also personalized! They looked fantastic, and my nephews lit up at the sight of them. Yep, I won Favorite Aunt that day.

Hiring Just Name It

Prices start as low as $5 per item for a Just Name It product, and Shawn can make the personalization as intricate or simple as you like it. Is there a sports team you want highlighted on your gift? Shawn can do ANY team logo, and she can illustrate any hobby or interest that you might want depicted.

You can find Just Name It on Facebook or Instagram. Scroll through Shawn’s photos to get an idea of what she can do, but don’t let that limit you. I guarantee if you have an idea for something that you want personalized, Shawn can do it. Hmm, maybe I should have her monogram my hubby’s big-screen TV. . . .