Are you nuts for nuts? Cashews, almonds, peanuts, pistachios, macadamias, pecans … everyone’s got a favorite. Nuts.com sells bulk varieties of nuts and so much more, and their business is based right out of our beloved Cranford!

Well before the age of the Internet, back in 1929, a determined 22-year-old named Sol Braverman–known to his family as Poppy Sol–started a business called The Newark Nut Company selling his fresh-roasted nuts and dried fruits on Mulberry Street in Newark. Sol built a reputation for the utmost quality of nuts, and his business survived near-bankruptcies, fires, and changing locations. Owing to the foresight of a third-generation Braverman, Jeffrey, the company launched a web presence back in 1999 and has grown into a world-renowned website and multi-million-dollar business since then.

If you drive by the factory on Moen Street in Cranford, you can smell the heavenly aroma of nuts roasting and corn popping. According to Jeffrey, they purchase nuts directly from growers and roast them the very same day they ship them to you, so the freshness is unbelievable and like nothing you could buy in the supermarket.

Jeffrey has been working with the business since he was just 7 years old and would help his grandfather run the cash register at their old Newark shop. After college and a brief stint on Wall Street, he was drawn back to the very business that his grandfather had started and his father Kenny had taken over. Thanks to Jeffrey and his team, nuts.com is now one of the leading online suppliers of nuts in the world.

But Nuts.com is more than just nuts (in fact, that’s their slogan!). They sell 2,000 different products–can you believe it? Today’s health-conscious consumer will appreciate so many of their offerings, such as chia seeds, unsweetened coconut chips, nut butters, and gluten-free oats and flours, to name a few. You’ll also find coffees, teas, baking ingredients, jams, salts, beans, mushrooms. Many of their products are organic.

And let’s not forget folks with a sweet tooth–Nuts.com has a huge array of bulk chocolate and candy (you can even shop for candy by color, which is perfect if you’re coordinating favors, a candy buffet, etc.).

Make sure to check out their blog when you peruse the nuts.com website; they post so many interesting and healthful recipes (vegan mint chocolate ice pops–hello!) and will turn you on to products and ingredients that you never knew you wanted (spirulina, anyone?).

Although there’s no shop in the Cranford warehouse, customers are welcome to pick up their orders on-site. Shipping is fast, too, and arrives in environmentally friendly packaging. So the next time you consider ordering a pound of more of nuts–or just about anything delicious!–make sure to visit Nuts.com. First-time customers get to choose FOUR free gifts with any $25 order. (Yes, please!)