At the height of the handmade craft frenzy where people can see something on Pinterest and bring it to life – Donna Del Guercio of the former “Belladonna’s Yarn Room and Interiors” brings you her new store, “Embellish”. You’ll be spending quite a bit of time in this store, located at 106 North Union Avenue in Downtown Cranford. Donna is set to open on Thursday, September 28! This is a one-stop crafting experience and unique to Cranford. From crocheting, to paper crafts, to large appliqued letters to decoupage – you will take delight in spending some quality crafting time at Embellish!
Donna had her highly popular and Cranford renowned fabric and furnishings store “Belladonna’s” but decided to take her creative side and her business in a new direction. Donna wanted to “reimagine the store as something else”. It was time for a change and to bring something to Cranford that was unique and in high demand! I sat down with Donna in the shop, which had already transformed itself into a crafters paradise, to find out what you have the opportunity to create in a few weeks!
You may see something on Pinterest and realize that you don’t have the correct materials or tools. This store exists to provide you a space to create anything and everything you want – from unique gifts, wall decals, birthday banners, signs, and embellished totes. Anything that you can think of – Embellish probably has all the equipment you need to make it a reality!
The highlight of the store is “AccuCut” – a machine that is known for its brilliant die-cutting ability. Donna began showing me the massive collection of templates that cuts plastic, cardboard, and other materials. The possibilities are endless with this equipment – perfect for die-cut personalized picture books, photo albums, journals, scrapbooks, party favor boxes, wall decals, and huge letters fit for decoupage.
Get ready for the holiday season now! The same old gifts at department stores are boring! Find the perfect gift for teachers, co-workers, employees, family members – all unique and individually designed by you! Wreaths, cards, and ornaments can be personalized and carefully handcrafted.
Speaking of events…Embellish will offer group classes focusing on a particular holiday. Donna hopes to have a preset group of classes that will be offered 3-4 times a week! Halloween/Fall crafts will include favor boxes, wreath making, floral arrangement demos, and crocheting scarfs. Winter/Holiday crafts will include ornaments, cowl scarf kits, favor boxes, table setting crafts, and homemade holiday cards! She has everything to make your holiday come to life with paper crafts and adornments! Embellish will also offer custom gift wrapping and custom favor boxes for those who are in a time crunch and need some crafty help!
Everything that is made during the seasonal classes will be available for purchase in the shop! Donna will have pre-made kits that you can take home and create on your own time! Since Donna used to be a storefront decorator – her store will be a gifters delight with all of the creations for you to “see and shop”!
Donna will continue to provide her fans with knitting and crocheting classes! Sign up for “Beginning Knitting” on Tuesday nights: 10/3, 10/10, 10/17 and 10/24 from 6:30-8:00 pm. “Beginning Crochet” will be taught on Wednesday nights: 10/4, 10/11, 10/18 and 10/25 from 6:30-8:00 pm. The cost is $100 for four sessions. Call the store at 908-272-8100 or send Donna an email at [email protected]. Space is limited!
She will bring in guest “teachers” from time to time to instruct participants on a special craft item or method. Also, a brilliant corner of the shop is adorned with buttons, beads, and necklace/bracelet fastener for those individuals who want to learn to create their own jewelry! It’s truly a maker’s delight! For the future, Donna would like to be host to Ladies Night Out and BYOB gathering at Embellish where you can reunite with friends over crafting for a particular holiday or event!
What makes Embellish so unique? Donna is opening this new shop to be a boutique crafting experience for you – the customer. It’s not just pre-made designs – but catering to a seasonal design that you would like to sit down and create! Better yet – the inspiration for her store is her little sister, Nicole, who recently passed away and who was “one of the most creative people”. In honor of Nicole, Donna is starting a foundation called the “pixiemagic”. Her sister was “the most generous person” and therefore 10% of each sale at Embellish will go toward this foundation which will reach out and benefit local charities to make a “real difference in individual’s lives”. This crafty store is going to be around for a long time – imagine all the possibilities that you can dream up and “embellish”! Craft away my friends! Be sure and stop by Thursday, September 28 from 9:00 am– 5:00 pm and tell Donna “hello”!